From the Collection of the Colorado Snowsports Museum and Hall of Fame

on view through March 31, 2019


The ski industry is historically linked to the economic development of Colorado while maintaining an intrinsic connection to environmental topics, such as water use and access. This exhibition traces ski history through the art of fashion and graphic design. From the early 20th Century, the popularity of snowsports in Colorado necessitated specialized equipment that also reflected prevailing fashion trends and social norms. Advertisements continued this trend, from informational posters to those that introduced a sensual dynamic to highlight the lifestyle nature of the sport. This perception underscores the value of skiing to the history of Colorado’s identity as a state, and how this aligns with the public’s perception of use and access to the state’s resources.

Loveland Museum extends appreciation to Dana Mathios, Curator and Director of Collections, in her role as guest curator for this exhibition.